Avengers Endgame 2019 Online Full Movie, obliterates records with $1.2B opening
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NEW YORK (AP) — The universe belongs to Marvel. "Avengers: Endgame"
shattered the record for biggest opening weekend with an estimated $350
million in ticket sales domestically and $1.2 billion globally, reaching
a new pinnacle in the blockbuster era that the comic-book studio has
come to dominate.
The
"Avengers" finale far exceeded even its own gargantuan expectations,
according to studio estimates Sunday. The movie had been forecast to
open between $260 million and $300 million in U.S. and Canadian
theaters, but moviegoers turned out in such droves that "Endgame" blew
past the previous record of $257.7 million, set last year by "Avengers:
Infinity War" when it narrowly surpassed "The Force Awakens."
"Endgame"
was just as enormous overseas. Worldwide, it obliterated the previous
record of $640.5 million, also set by "Infinity War." ("Infinity War"
didn't open in China, the world's second largest movie market, until two
weeks after its debut.) "Endgame" set a new weekend record in China,
too, where it made $330.5 million.
In
one fell swoop, "Endgame" has already made more than movies like
"Skyfall," ''Aquaman" and "The Dark Knight Rises" grossed in their
entire runs, not accounting for inflation.
Alan
Horn, Disney chairman, credited Marvel Studios and its president, Kevin
Feige, for challenging "notions of what is possible at the movie
theater."
"This
weekend's monumental success is a testament to the world they've
envisioned, the talent involved, and their collective passion, matched
by the irrepressible enthusiasm of fans around the world," Horn said in a
statement.
To
accommodate demand, the Walt Disney Co. released "Endgame" in more
theaters — 4,662 in the U.S. and Canada — than any opening before.
Advance ticketing services set new records. Early ticket buyers crashed
AMC's website. And starting Thursday, some theaters even stayed open 72
hours straight.
"We've
got some really tired staff," said John Fithian, president and chief
executive of the National Association of Theater Owners. "I talked to an
exhibitor in Kansas who said, 'I've never sold out a 7 a.m. show on
Saturday morning before,' and they were doing it all across their
circuit."
Not
working in the film's favor was its lengthy running time: 161 minutes.
But theaters dedicated more screens to "Endgame" than any movie before
it to satiate the frenzy around Joe and Anthony Russo's film, one which
ties together the "Avengers" storyline as well as the previous 21
releases of the Marvel "cinematic universe" begun with 2008's "Iron
Man."
For
an industry dogged by uncertainty over the growing role of streaming,
the weekend was a mammoth display of the movie theater's lucrative
potency. Fithian called it possibly "the most significant moment in the
modern history of the movie business."
"We're
looking at more than 30 million American and more than 100 million
global guests that experienced 'Endgame' on the big screen in one
weekend," Fithian said. "The numbers are just staggering."
Further
boosting the results for "Endgame" were good reviews; it currently
ranks as 96% fresh on Rotten Tomatoes, the best rating for any Marvel
movie aside from "Black Panther."
If
there was any shadow to the weekend for the theatrical business, it was
in just how reliant theaters have grown on one studio: Disney.
Disney
now holds all but one of the top 12 box-office openings of all time.
(Universal's "Jurassic World" is the lone exception.) The studio is poised for a record-breaking year, with releases including "Aladdin,"
''Toy Story 2," ''The Lion King," ''Star Wars: The Rise of Skywalker"
and "Frozen 2" on the horizon.
Following
its acquisition of 20th Century Fox, Disney is expected to account for
at least 40% of domestic box-office revenue in 2019, a new record of
market share. The company's "Captain Marvel" — positioned as a kind of
Marvel lead-in to "Endgame" — also rose to No. 2 on the weekend, eight
weeks after it opened.
But
theater owners regularly speak of a "halo effect" around a movie like
"Endgame." Such sensations draw in new moviegoers and expose millions to
a barrage of movie trailers.
An
enormous hit was much needed for a box office that, coming into the
weekend, was lagging 16% of the pace of last year's ticket sales,
according to Comscore. "Endgame" moved the needle a little, but the
boost was less since "Infinity War" opened on the same weekend in 2018.
No
other new wide release dared to open against “Endgame.” The guessing
game will now shift to just how much higher “Endgame” can go. Given its
start, it’s likely to rival the top three worldwide grossers: “The Force
Awakens” ($2.068 billion in 2015), "Titanic ($2.187 billion in 1997)
and “Avatar” ($2.788 in 2009).
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